Tru-Juice 5K/Walk impacting life in St Catherine
After more than a three-year absence due to the COVID-19 pandemic, the highly anticipated Tru-Juice 5K/Walk event is scheduled to...
TRU Goodness
in Every Sip
Bursting with real fruit, island flavour, and pure Jamaican
vibes. Every sip tastes like sunshine, roots, and rhythm. Tru to the fruit. Tru to the
culture. Tru-Juice.
Get Freshhh
Wid It
Bursting with 20%–30% real juice and a zing of Vitamin C, Freshhh brings the flavor, the fun, and the fizz of fruit in every sip. Sip smart.
Sip juicy. Sip Freshhh!
Squeezz More Joy
Into Every Sip
Big flavour. Big energy. From first sip to last drop, it’s all
about good vibes. Squeezz brings the fun, wherever you go!
Discover Tropical Treasure
Discover TropicalTreasure
Crafted in Jamaica, born for adventure.This rum punch is bold, fruity,
and dangerously smooth just like the legend himself. Unleash the flavor.
Discover the treasure.
Calico Jack – Real Rum. Real Vibes.
Fuel Your Day
the Tru Way
A powerful blend of nutrition and energy in every shake.
Designed to keep you energized, focused, and ready for whatever’s next.
TruSHAKE your daily boost, made simple and strong
Smooth. Smart.
Smooth, Creamy, Simply Almond
Dairy-free, GMO-free, and gluten-free, crafted for those who
want the best without the extras. Smooth, creamy, and naturally delicious perfect for your morning coffee, smoothie, or just sipping straight.
From cow to carton. Tru-Milk pure
100% Cow’s Milk.
100% real cow’s milk, fresh and creamy, delivered directly
from the lush pastures of Bog Walk to your table. No shortcuts, no additives just pure, wholesome goodness you can trust. Experience the gold standard of milk because you deserve nothing but the best.
From cow to carton. Tru-Milk pure
Deliciously Nutritious Flavoured Milk
Tru-Moo is the deliciously creamy flavored milk that’s perfect for any time of day. Packed with rich, smooth taste and available in a convenient box drink, it’s the fun and tasty way to enjoy your milk whether at school, work, or play. From classic chocolate to other tasty flavors, Tru-Moo makes every sip a treat!
Your body deserves
The Refreshment
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How Its Done
Your body deserves
The Refreshment
Suspendisse congue, diam quis suscipit ultricies, ante mauris pretium nibh, nec lobortis lectus lorem at nulla. Nulla facilisi. Etiam bibendum est libero.
How Its Done
Your body deserves
The Refreshment
Suspendisse congue, diam quis suscipit ultricies, ante mauris pretium nibh, nec lobortis lectus lorem at nulla. Nulla facilisi. Etiam bibendum est libero.
How Its Done
Your body deserves
The Refreshment
Suspendisse congue, diam quis suscipit ultricies, ante mauris pretium nibh, nec lobortis lectus lorem at nulla. Nulla facilisi. Etiam bibendum est libero.
How Its Done
Your body deserves
The Refreshment
Suspendisse congue, diam quis suscipit ultricies, ante mauris pretium nibh, nec lobortis lectus lorem at nulla. Nulla facilisi. Etiam bibendum est libero.
How Its Done
Made With Love
Bottled To Perfection
Delivered With Care
From Jamaica, To The World
About Us
Welcome to Trade Winds Citrus Limited
Explore our world of refreshment from farm to bottle, we deliver vibrant juices, delicious dairy, and fresh produce crafted for you and your family to enjoy every moment.
Proudly Jamaican. Passionately refreshing.
- Jamaican Pride
- Island Fresh
- Diverse and Flavourful
- Authentic Taste
- Globally Enjoyed
- Trusted Legacy
Our Brands
Explore Our Family of Refreshments
Discover what makes Trade Winds Citrus your trusted choice for beverages
GetTheFacts!
Discover what makes Trade Winds Citrus your trusted choice for natural refreshments.
100% Jamaican
Lab - Tested Quality
Eco-Friendly Packaging
Why People Choose Trade Winds Citrus?
Crafting the Finest Juice
from the Freshest Fruits.
We’re not just another beverage brand. We’re a promise of authenticity, sustainability, and flavor that speaks for itself. Here’s why thousands trust Tru-Juice every day:
A sip of TruJuice takes me straight to my grandmother’s garden.
Kemar Blake
I drink TruShake after every workout. It’s like dessert with benefits.
Jodi-Ann Richards
Testimonial
Real Fans. Real Stories.
Real Tru.
Our community is at the heart of everything we do. Whether it’s a roadside sip or a family picnic, Trade Winds Citrus is part of everyday memories across the Caribbean and beyond.
FAQs
Frequently Asked Question
Explore quick, honest responses about our ingredients, process, and what makes Tru-Juice Jamaica’s most trusted juice.
Tru-Juice uses real, locally grown Jamaican fruits and never includes artificial additives, preservatives, or added sugars. Our cold-fill process locks in freshness and authentic flavor — delivering a true taste of nature.
No. Tru-Juice products are made from 100% real fruit, not from concentrate. We believe in bottling the best of nature — fresh, flavorful, and wholesome.
You can find Tru-Juice products at major retailers, supermarkets, and convenience stores throughout Jamaica and in select international markets. Visit our Store Locator for more info.
Brand Family
Explore the Tru Brand Family
From timeless classics to bold innovations, our family of brands brings something special to every lifestyle. Discover the full range each crafted with care, quality, and the vibrant taste of Jamaica.
Our Blogs
News and Updates
Keep up with all things TRU
Tru-Juice 5K RUN/WALK Sunday July 21, 2024
It is TRUly our favourite time of the year! Our Trade Winds Citrus family is excited to welcome you back...
Trade Winds Citrus Limited Addresses Media Reports on Settlement with NRCA
Trade Winds Citrus Limited (TWCL) has noted recent media reports regarding a settlement reached with the National Resources and Conservation...